Ebook Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersBy Geoffrey A. Moore

Ebook Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersBy Geoffrey A. Moore

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersBy Geoffrey A. Moore

Ebook Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersBy Geoffrey A. Moore

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

• Sales Rank: #50615 in Books
• Published on: 2006-08
• Released on: 2006-07-25
• Original language: English
• Number of items: 1
• Dimensions: 7.95" h x .63" w x 5.35" l, .42 pounds
• Binding: Paperback
• 227 pages

About the Author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersBy Geoffrey A. Moore PDF

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersBy Geoffrey A. Moore PDF